In order to gain the attention of socially conscious investors and prove the concept that billfish conservation can pay big dividends in the long run, actual billfish values need to be assessed. With the lack of data on angler participation and behavior in the region, the CBP has funded an online survey developed by Gentner Consulting Group for anglers who recreationally fish for billfish in the Caribbean; unfortunately, there is no universal list of billfish anglers in the Caribbean. As such, this survey relies on other sources, including Marlin readers, to help gather this vitally important data. Other sources of billfish anglers include tournament-registration lists, local angling clubs and marina contact lists throughout the region. The survey seeks to gain insight about fishing activities in the Caribbean as well as expenditures and opinions about management and conservation tools currently being discussed for the region.