Mitch Roffer has a dedicated mission: He wants you to catch more fish, period. He founded Roffer’s Ocean Fishing Forecasting Service, better known as ROFFS, in 1987 based on that desire. Since then, his combination of satellite data overlaid with text analyses of the current and expected conditions has become the benchmark, a road map to finding the productive fishing grounds offshore.
Roffer was born in Yonkers, New York, but escaped the cold to attend the University of Miami’s Rosenstiel School for Marine and Atmospheric Science, where he earned his doctorate with an emphasis on fisheries oceanography and satellite remote sensing. He understood that fishermen needed a way to interpret satellite data in a way that was understandable — and the fishing world hasn’t been the same since.