The Ilander from Iland Lures has been around for a long time, and they catch everything from wahoo and dolphin to sailfish and marlin. The company is innovative in always coming up with better products. In the past year, it has listened to the fishermen and designed some new, better-quality skirts and heads. At the ICAST Show in Orlando, Florida, this past July, I bought four or five new colors I'd never seen before, and they flew off the shelf very quickly. All fishing customers, in general, want something they don't have and have never seen before. There are scant few people being creative and innovative.