In fact, the marine installation program started there as a local initiative, got embraced by corporate, now includes 38 stores from Mobile to Palm Beach, and is expanding in all possible directions. What's unusual about it, besides the potential size, is fixed pricing, just as the Geek Squad does with various computer, home theater, and automobile services (as illustrated with the car video install below). Wells says that they currently have a menu of 27 marine services which they've done time studies on, and, while they know that "construction techniques change across brands and even within brands from year to year" -- so true! -- they'll stick with their pricing no matter what, and they'll "never rush through a job." Travel to the job is also flat rate, at $99 within 40 miles, and, at least for now, an initial on-board consultation is free (they're not sure they can keep up with demand).