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Hawaii Lure Makers Challenge

Presented By

Kraken Lures

Dates: July 17 – 20, 2025

Hawaii is the birthplace of the modern trolling lure, so it is befitting that the sport’s best craftsman put their pride and their products to test each year in the Lure Maker’s Challenge. In this one-of-a-kind event, sponsored teams fish their sponsor’s brand of lures only for annual bragging rights and sponsor rights for the following year’s running. The Bwana team won the 2024 Lure Maker’s Challenge branded division, earning Kraken Fish Co. this year’s title sponsorship.

Schedule

Thursday, July 17
Early Registration – 1PM to 4:30PM at Honokohau Marina Office(Upstairs)
Final Registration & Kick-Off Party – 5PM to 7:30PM at Hawaii Big Game Fishing Club House

July 18, 19, & 20
Fishing — 7AM to 4PM

Sunday, July 20
Awards Ceremony & Happy Hour – 5PM at Hawaii Big Game Fishing Club House

Tournament Registration

To register, select your preferred method of payment then download and complete the necessary forms listed below. Mahalo.

To pay with a credit card:

Click the blue “Buy Now” button below:
$1,545.00

(Coming Soon)

To pay with cash or check:

Download a paper entry form
Make checks payable to Bonnier LLC

ALL entries (both online and paper) require Team Entry Forms, as well as two Liability Waivers.

Tournament Rules

All HMTS Tournaments abide by the International Game Fish Association’s International Angling Rules. Additional HMTS General Rules and specific Lure Makers Challenge Rules and Branded Division Rules also apply.

Tournament News, Highlights & Winners

Check out past winners and highlights from previous Hawaii Marlin Series Tournaments.