Hawaii Lure Maker’s Challenge

Dates: March 23-27, 2026

Presented By

Hawaii is the birthplace of the modern trolling lure, so it is befitting that the sport’s best craftsman put their pride and their products to test each year in the Lure Maker’s Challenge. In this one-of-a-kind event, lure makers come from around the globe, and teams compete against each other for the payout and top boat title, but teams work together by declaring the lure brand for each scoring marlin to determine the top Lure Maker of the year. That Lure Maker will win bragging rights, a trophy, a marketing package in Marlin Magazine, and sponsor rights for the following year’s tournament. Kraken Lures is the 2024 and 2025 reigning Lure Maker, and this year’s title sponsorship.

Schedule

Monday, March 23
(in conjunction w/the Lazy Marlin Hunt Awards Ceremony)
4 PM: Lure Maker’s Challenge Registration Opens at Hawaii Big Game Fishing Club
5 PM: Live Music, Party, and Dinner at Hawaii Big Game Fishing Club
6:30 PM: Previous Tournament’s Awards Presentation & Raffle Drawings
7:15 PM: Lure Maker’s Challenge Captain’s Meeting

Tuesday 3/24, Wednesday 3/25, & Thursday 3/26
6:30-7 AM: Visual check out North Side of Fuel Dock
7 AM: Shotgun Start
4 PM: Lines Out
6 PM: All boats inside Honokohau Marina
6:30 PM: Deadline for release video submissions (see below for exceptions)

Friday, March 27
5 PM: Live Music, Party, and Dinner at Hawaii Big Game Fishing Club
7 PM: Awards Presentation & Raffle Drawings

Tournament Registration

To register, select your preferred method of payment then download and complete the necessary forms listed below. Mahalo.

To pay with a credit card:

Click the blue “Buy Now” button below:
$1,545.00

To pay with cash or check:

Download a paper entry form
Make checks payable to Bonnier LLC

ALL entries (both online and paper) require Team Entry Forms, as well as two Liability Waivers.

Tournament Rules

All HMTS Tournaments abide by the International Game Fish Association’s International Angling Rules. Additional HMTS General Rules and specific Lure Maker’s Challenge Rules also apply.