The Marlin Group, the world’s largest big-game fishing network, is enhancing its leadership team in pursuit of ambitious growth plans across all activities.
Andrea Winters, a seasoned marketing professional from Newport, North Carolina, joins The Marlin Group team as Marketing Director, reporting to Natasha Lloyd, Publisher and Vice President of Sales.
Winters comes to The Marlin Group with a portfolio full of related experience, having led marketing and social media campaigns for Gregory Poole Marine since 2019. Prior to that, she worked as a freelance marketing and social media specialist in support of Cat Marine, Winter Custom Yachts, the Big Rock Blue Marlin Tournament and other marine clients.
“Working in the sportfishing industry has never been a job for me,” said Winters. “It is a lifestyle and a life-long passion that chose me well before I chose it. I grew up immersed in this sport, and around people and vessels that sparked many dreams. Those dreams are now coming true as I join the Marlin team.”
Lloyd and Marlin Group CEO, David Ritchie, hand-selected Winters from a crowded field of applicants, based on the ideal mix of strategic and operational skills she brings to the table.
“With both a corporate and freelance background in the big-game fishing industry, Andrea is a home run for The Marlin Group,” Lloyd said. “She knows how the business works, she knows how to speak to anglers and boat owners in an authentic way, and she has a brain full of great ideas to help us and our clients elevate our brands. I am excited to watch her succeed in her position in the coming months and years.”
Meanwhile, The Marlin Group is also seeking a new Editor-in-Chief who can lead a multichannel content strategy across all group franchises and activities.
“We’ve traditionally viewed content through the lens of the magazine first and foremost,” said Ritchie. “Going forward we’re seeking a content strategist who can help us develop a more integrated approach across all Marlin Group platforms. Tournaments and Expeditions are incredible content factories, and we’re in search of someone who can help leverage those opportunities, especially across our digital channels.”
Ritchie, who was editor of Marlin early in his career, will serve as interim EIC during the search.
