The Ambassador of St. Thomas

Jimmy Loveland has spent decades promoting marlin fishing in St. Thomas. No one has done more to promote the sport there. It’s no wonder he’s often called its ambassador. Photo by Zoonar/Steve Heap
Jimmy (left) and his brother Stewart make a formidable team. Both have called St. Thomas home for many years and are regular fixtures in the island's offshore fishing scene. Photo by Richard Gibson
Loveland's complex rules for his tournament, unofficially known as the "Boy Scout," have sparked many a spirited discussion on the dock. But Jimmy defends his rules passionately. Photo by Richard Gibson
Photo by Scott Kerrigan/
Jimmy Loveland hands out swag at a Boy Scout event, one of the most popular tournaments in the world. Photo by Richard Gibson
The Atlantic blue marlin is the main attraction for fishermen headed to St. Thomas. The famed North Drop is one of the world's top spots for catching trophies. Photo by Scott Kerrigan/