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GEAR

LINES & TERMINAL TACKLE

RODS & REELS

LURES & LIVE BAIT

CLOTHING & ACCESSORIES

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Marlin Lures & Live Bait

CanyonGear Masher Lure

CanyonGear recently launched an addition to its vast established lineup of big-game lures. A...

Nacre Lures Humboldt Squid

If you pull it — they will come. We're never amazed at what blue marlin will come up and give a...

Williamson Goggle Eye and Live Ballyhoo Hybrids

Advancements in lure-making technology continually improve the look and feel of artificial...

Iland Lures Flasher Series

If you fish for blue marlin on the East Coast, then you've probably at one time or another...

Max Bait Tray System

It doesn't matter where you go in the world, if you take a peek in the bait box, you're sure to...

Mold Craft Billfish Juice

Mold Craft played a large role in revolutionizing the sport of big-game fishing when it...

Marlin-X life-size teaser

After watching countless captains turn the boat toward someone with a billfish jumping on the...

Bonze Lures Hercules

If you've followed the sport of big-game fishing for any length of time, you know that New...

Makaira Pulling Lures Lyla

While Hawaii certainly earned the right to be called the birthplace of trolling lures,...

BahamaLures

Since many of our sport's legendary masters like Ernest Hemingway and E.K. Harry honed their...

Williamson Dredge Bar

Trolling along with a giant baitball following you everywhere you turn can't be a bad thing....

Mold Craft Briar Patch

With the Wide Range and Super Chugger models of Softheads, Mold Craft already makes two of the...

Marlinstar Tomahawk Lures

Sometimes you just have to let your preconceived notions about things go. When we first opened...

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New Products

New Guy Harvey Performance Crew tees from AFTCO Bluewater

by AFTCO

03/12/10 The Guy Harvey Performance...

Convenient VHF whip antenna folds out of way

03/08/10 5247-A Lift-n-Lay VHF whip...

Small Package, Big Technology Seen in Costa’s New Maya Sunglass Style

by Costa

02/25/10 Proceeds from the sale of...

Hella Marine introduces the next generation Of LED lighting

02/23/10 Employing advanced optics and...

Parker Energy Systems FPM-050 Fuel Polisher

02/08/10 Innovative fuel polishing...

SmartPlug Systems 30 amp connector

01/25/10 30 amp inlet and connector...

Seakeeper demonstration tour continues in Florida

by Seakeeper

01/11/10 Beginning at the Ft. Lauderdal...

View All New Products

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Readers Poll

When is it okay for a sport-fisherman to kill a billfish?

		Only in a tournament setting, with strict minimum-weigh
		When fishing for potential world records or line-class
		Any time it is legal by federal and/or state laws it is
		Never

View Poll Results