More and more anglers have rushed to fluorocarbon lines.
Simple and effective at almost any speed, these lures can turn the most inexperienced angler into a hero back at the dock with a cooler full of sashimi.
C&H's hollow heads add versatility and control to trolling lures.
Blue Water Creations takes the uncertainty out of getting quality strip baits with its new Snake Dancer lures.
Sevenstrand's Pro Series feature abalone inserts and a low price.
These high-performance forged-steel hooks feature a turned-in knife-edge point for excellent penetrating and holding power.
Penn improves upon perfection with its latest line of Senator rods.