Marlin is the apex of the boating market, serving the 40,000-plus owners of large boats-typically over 35 feet-who are avid billfishermen. Many are business owners, and the increase in values in the stock market has fueled an unprecedented demand for offshore sportfishing boats. Marlin is the only magazine devoted solely to billfishing. With an average household income of $320,600 and nearly $2.19 million net worth, these anglers are sophisticated, know what they want, and have the time and the money to devote themselves to their passions.